About

I am Alfred Verhoeven, est. 1961, aka @lfred or simply “@.” (don’t forget the “.”!) since the early 90s.

I am a marketer, CRM specialist and am writing my PhD on Marketing The Rainbow, where I research the question “Does the gay consumer really exist”?

In the course of this research, but also via my work, my travels and the endless joys of Facebook, I come across advertisements, commercials, photos, buildings, situations and facts that I would like to say something more about.

Which I will.

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