Nooit meer in de rij staan met de digitale snelkassa

Starbucks grootIn de rij staan kan in de toekomst wel eens grotendeels gaan verdwijnen. Als je tenminste de juiste apps gebruikt. Inchecken in je hotel, het ophalen van pakjes, die ingewikkelde koffie van Starbucks: het kan straks allemaal zonder te wachten. Continue reading

Nous sommes Charlie

The word, the pen,

the ink, the print

The smile, the nod,

the wink, the link

Freedom,

respect

Liberty, fraternity, equality

Opinion

Religion

The shots, the cries

The shock, the tears

Religion, yet disbelief

Opinion, yet censorship

Satire, yet sadness

Sad, so sad, that desperation leads to religion,

religion leads to fanatics

fanatics lead to chaos

chaos leads to desperation.

We remember who they were

We remember what they did

We remember why they did it

We respect them. We honour them. We miss them.

charlie-hebdo

Marketing the Rainbow (3) – Now, about that Rainbow…

Somewhere over the rainbow,
Way up high …

Judy-Garland-Somewhere-over-the-Rainbow-yorkshire_rose-30738887-400-400These lyrics are from the musical The Wizard of Oz (by Yip Harburg, 1939), which became a gay favorite, if only due to Judy Garland playing the lead role of Dorothy. It was the funeral of Judy Garland, in 1969, which lead to the Stonewall riots in New York, the first organized signs of resistance against oppression of gay people, which were the beginning of the gay liberation movement in the USA. A number of lines from the musical still live on in ‘gay language’, such as “We’re not in Kansas anymore” and the enigmatic “Friends of Dorothy”. Continue reading

Klagende klanten: wat een gezeur.

Weg met de klantenservice? (En dan kun je zowel denken aan die afdeling, als aan de echte service aan klanten.)

Een bedrijf dat zich richt op consumenten heeft doorgaans honderden, zo niet duizenden klantcontacten per dag. De meeste hiervan zullen onopgemerkt voorbij gaan, en een tevreden klant zal zich alleen in uitzonderlijke gevallen melden (want je verwacht toch dat je tevreden bent?) – maar wat te doen met de klagers? Continue reading

Brand Bier branding met schuim op de bek

Ik ben geen bierdrinker. Toch werd ik de laatste tijd meerdere malen geconfronteerd met een bierreclame in YouTube. Dus Google weet nog niet alles van me.

Het is commercial van Brand Bier, een puur Nederlands product dat teruggaat tot 1275 (en sinds 1989 onder de Heineken vlag vaart). Brand – what’s in a brand name? Continue reading

Branding beer with a foamy lip

I am not a beer drinker. Yet I was confronted a number of times with a beer commercial in YouTube. I guess Google does not know everything about me.

The commercial is for Brand beer, a Dutch product dating back to 1275 (and a Heineken label since 1989). Brand – what’s in a brand name? (in Dutch it means “fire” but that is not what is meant in this case).

On YouTube I saw the short version, where this guys is looking forward to his first sip, gulps it down (in slow motion, of course, the longer it lasts, the better it tastes). Then sighs with satisfaction, foam on his lip.

Schermafbeelding 2014-12-14 om 18.53.52

I don’t like this guy. He is scruffy in all respects, and looks like a sorry loser. He drinks like an uneducated child. Maybe he enjoys that first sip, I don’t enjoy his. Frankly, I find it repulsive. And that sticks to the drink. And to the Brand brand (couldn’t resist).

The longer version is more pleasing. I like the concept of him waiting for his beer to chill, patiently. But the end is, of course, the foamed lip on that scruffy face.

Brand: you have not converted me. Google: I don’t drink beer, so please stop trying to persuade me!

Marketing the Rainbow (2) – LGBT and all that goes with it

Last time I told you about “LGBT“. When I started out my research, I referred to the subject as “gay consumer”. Through my investigation of the US market, I came across the abbreviation LGBT, which was unknown to me before, and was not (widely) used outside the USA. Continue reading