A wedding party with 28 million guests

durst-scotusOn June 25, 2015 (the same date that saw the end of racial and gender discrimination in earlier decades) the American Supreme Court (SCOTUS) ruled that marriage equality was a constitutional right

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Calvin Klein and Anne Frank are beliebers

GrootCalvin Klein has been known for decades for his controversial advertising campaigns. His latest one, launched last week, has already been the topic of many water cooler conversations, and then some. And what does Calvin Klein have in common with Anne Frank?  Continue reading

Marketing the Rainbow (3) – Now, about that Rainbow…

Somewhere over the rainbow,
Way up high …

Judy-Garland-Somewhere-over-the-Rainbow-yorkshire_rose-30738887-400-400These lyrics are from the musical The Wizard of Oz (by Yip Harburg, 1939), which became a gay favorite, if only due to Judy Garland playing the lead role of Dorothy. It was the funeral of Judy Garland, in 1969, which lead to the Stonewall riots in New York, the first organized signs of resistance against oppression of gay people, which were the beginning of the gay liberation movement in the USA. A number of lines from the musical still live on in ‘gay language’, such as “We’re not in Kansas anymore” and the enigmatic “Friends of Dorothy”. Continue reading

Branding beer with a foamy lip

I am not a beer drinker. Yet I was confronted a number of times with a beer commercial in YouTube. I guess Google does not know everything about me.

The commercial is for Brand beer, a Dutch product dating back to 1275 (and a Heineken label since 1989). Brand – what’s in a brand name? (in Dutch it means “fire” but that is not what is meant in this case).

On YouTube I saw the short version, where this guys is looking forward to his first sip, gulps it down (in slow motion, of course, the longer it lasts, the better it tastes). Then sighs with satisfaction, foam on his lip.

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I don’t like this guy. He is scruffy in all respects, and looks like a sorry loser. He drinks like an uneducated child. Maybe he enjoys that first sip, I don’t enjoy his. Frankly, I find it repulsive. And that sticks to the drink. And to the Brand brand (couldn’t resist).

The longer version is more pleasing. I like the concept of him waiting for his beer to chill, patiently. But the end is, of course, the foamed lip on that scruffy face.

Brand: you have not converted me. Google: I don’t drink beer, so please stop trying to persuade me!

Marketing the Rainbow (1) – Introduction

I am doing my PhD Research about Gay Marketing, and would like to share some of my findings with you. But first things first.

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Marketing. You have probably at one point, somewhere, maybe heard about it. But what is it? What does it do? Should you avoid it or embrace it? Can you do either? Continue reading