In 2005, members from the Spain’s People’s Party led 100,000 protesters in a march against legalizing gay marriage. In 2015, regional President Cristina Cifuentes flew the rainbow flag, symbolizing support for gay people, from institutional buildings. I see an encouraging trend here. Is it all meant lovingly, or does money play a role (too)? Continue reading
Calvin Klein has been known for decades for his controversial advertising campaigns. His latest one, launched last week, has already been the topic of many water cooler conversations, and then some. And what does Calvin Klein have in common with Anne Frank? Continue reading
Somewhere over the rainbow,
Way up high …
These lyrics are from the musical The Wizard of Oz (by Yip Harburg, 1939), which became a gay favorite, if only due to Judy Garland playing the lead role of Dorothy. It was the funeral of Judy Garland, in 1969, which lead to the Stonewall riots in New York, the first organized signs of resistance against oppression of gay people, which were the beginning of the gay liberation movement in the USA. A number of lines from the musical still live on in ‘gay language’, such as “We’re not in Kansas anymore” and the enigmatic “Friends of Dorothy”. Continue reading
I am doing my PhD Research about Gay Marketing, and would like to share some of my findings with you. But first things first.
Marketing. You have probably at one point, somewhere, maybe heard about it. But what is it? What does it do? Should you avoid it or embrace it? Can you do either? Continue reading